With less than a year to grand opening, Merlin Entertainments PLC (Merlin) is gearing up to introduce three of its exciting global brands to the Central Florida region, with the launches of The Orlando Eye, Madame Tussauds and SEA LIFE aquarium in Spring 2015 at I-Drive 360 on International Drive.
Merlin, the second largest visitor attraction operator in the world, already operates LEGOLAND Florida, the highly successful theme park uniquely targeted at families with children under 12, which opened in 2011.
The Orlando Eye, the cantilevered observation wheel at the heart of the complex, will be a little sister icon to London’s world-famous landmark, providing breathtaking views of Central Florida in all directions within fully enclosed, air-conditioned glass capsules.
Madame Tussauds, the world’s most famous celebrity wax attraction, provides visitors with the ultimate fame experience and its signature red carpet treatment. Madame Tussauds showcases incredibly detailed and lifelike wax figures that lovingly pay tribute to the most influential celebrity and historical figures of our time.
SEA LIFE Orlando will offer a new wave of underwater adventures with beautiful displays of colorful fish, sharks, jellyfish, sea horses and more, that turn the traditional aquarium observation on its head. Winding tunnels, floor-to-ceiling tanks and bubble aquariums provide an immersive experience for children and adults alike. Additionally, the aquarium, known for its strong conservation efforts, will have unique educational components for young marine life enthusiasts.
“The success of LEGOLAND Florida has underlined to us the potential for Merlin’s high quality global attractions in Central Florida; and particularly in Orlando, undoubtedly the best and most exciting location for family entertainment anywhere in the world,” said Nick Varney, Chief Executive of Merlin Entertainments PLC. “We believe that this is an exceptional group of attractions which will not only provide three quite different new experiences for visitors; but also together add an exciting new dimension to what is already available in the region.”
“We are very excited to be bringing some of Merlin’s best-loved global attractions to International Drive. SEA LIFE and Madame Tussauds have already proven their popularity with audiences across North America; and in Europe and Asia,” added James Paulding, Head of Openings for North America, Merlin Entertainments. “From 2015, these two, together with the unique views from the Eye will become must-do experiences for every visitor to Orlando.”
All three attractions are scheduled to open in Spring 2015, in addition to numerous shopping and dining options in the complex, adding a new dimension to Orlando’s world-class entertainment options.
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 100 attractions, 10 hotels/3 holiday villages in 22 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 20,000 + employees.
Merlin has twenty attractions and one hotel in North America – including two stunning LEGOLAND Resorts – LEGOLAND Florida with its theme park, water park, and LEGOLAND California theme park with water park, SEA LIFE aquarium and themed hotel; Madame Tussauds celebrity wax attractions in New York, Washington DC, Las Vegas and Hollywood; LEGOLAND Discovery Centers in Chicago; Dallas/Fort Worth; Kansas City Missouri; Atlanta, Georgia; and Westchester, New York; Toronto, Canada; and SEA LIFE aquariums in Phoenix, Arizona; Kansas City, Missouri; Dallas/Fort Worth; the Mall of America in Minneapolis and Charlotte – Concord – underlining the company’s position as the world’s biggest global aquarium operator.
Here’s some video: